As expected, who is who in the film, music and media industry in Nigeria, crowded into the Hotel Intercontinental Lagos for the premiere of the successful film of 2018 "Lara and the Beat".
The splendid event was a resounding night of fabulous fashion presentation and a fascinating music concert, taking notes of the key themes explored in the film: music, fashion and culture.
With about a week for the premiere of the film across the country on July 20, the cast and other members of the production team came out on the carpet to hint at the excitement that 'Lara and the rhythm' promises.
"We had a lot of fun on the set making this movie, and I'm particularly excited about the cultural elements that stand out in this movie," said Seyi Shay, who plays Lara Giwa in the film. "Music is a big part of this movie, and seeing how it merged perfectly with this production makes me really proud as a music artist."
As the director of the film, Seyi Shay, who plays the lead character, Lara Giwa, and Vector, who plays her love interest, Sal, they also have musical backgrounds, both are great music stars. Other cast members in the music industry include DJ Xclusive (who plays Jide) and Toni Tones (who plays Trish).
"It's great to see how this mix of movies and music has developed tonight, all the brilliance shown not only by the cast members of the music, but also by the traditional members of the Nollywood cast, who really made this experience out nice". said Vector.
Lara and the Beat also has an original soundtrack produced by the music producer Tee Y Mix, with an important contribution from the Universal Music Group team in Nigeria.
Lara and the Beat, produced by Tolu Olusoga, stars the award-winning heavyweights Nollywood Somkele Iyamah, Chioma Akpotha, Chinedu Ikedieze, Manuel Bimbo, Wale Ojo, Shaffy Bello, Uche Jombo, Lala Akindoju and Saidi Balogun. Other members of the cast include Deyemi Okanlawon, Sharon Ooja, Demola Adedoyin, Storms Folu, Anne Icha, Akan Nnani, Dara Egerton Shyngle, Bollylomo, David Jones David, Cookies, Keira Hewatch, Patrick Oke and Demi Banwo.
With such an elaborate list of actors, the diversity of themes explored and an impeccable creative production team, Lara and the rhythm have all the characteristics of a wonderful cinematic experience.
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According to Biola Alabi, executive producer of Lara and the Beat, "What you've seen here tonight is the result of many months of hard work and creative collaborations with talented professionals in the industry.
Biola Alabi Media is committed to telling our rich African stories and sharing them with the rest of the world. I'm proud of what we've created with Lara and The Beat, and with the reception we've seen here today, I'm sure everyone will enjoy it when it opens in theaters across the country starting on July 20. "
On why they partnered with Lara and The Beat, Mr. Ayo Subair, president of LIRS, said: "We have an important story to tell about our work in the state of Lagos, and we believe that Nollywood is a powerful vehicle to tell our Lara and The Beat had a brilliant story that fits very well with the message that we are trying to thank the people of the state of Lagos, so it made sense that we would partner with them on this project. "
Other partners for the film include: FIRS, Fidelity Bank, Dominos Pizza and Coldstone Creamery, M-Cash, Jumia, Kilimanjaro, Close-Up, Knorr, Studio 24, Nuli and Cruz Vodka.
Lara and the Beat is about the young and beautiful Giwa sisters trapped in the center of a financial scandal with the media empire of their parents. The sisters are forced to leave their privileged bubble and must learn to build their own future and save their family's past. The film also tells a love story between Lara and Sal (a.k.a The Beat), which helps you find your voice and reactivates your musical journey. It's a movie about loss, love, music ... and a dream.
The film will be distributed by FilmOne and will be available in theaters across the country as of July 20, 2018. FilmOne Distribution's chief financial officer and director of operations, Moses Babatope, said: "This is another brilliant production by the Biola team. Alabi Media, and we are delighted to be part of that, we are optimistic that it will be a delight to see the cinema. "
Personally, I expected this movie from the first time I saw it.
The splendid event was a resounding night of fabulous fashion presentation and a fascinating music concert, taking notes of the key themes explored in the film: music, fashion and culture.
With about a week for the premiere of the film across the country on July 20, the cast and other members of the production team came out on the carpet to hint at the excitement that 'Lara and the rhythm' promises.
"We had a lot of fun on the set making this movie, and I'm particularly excited about the cultural elements that stand out in this movie," said Seyi Shay, who plays Lara Giwa in the film. "Music is a big part of this movie, and seeing how it merged perfectly with this production makes me really proud as a music artist."
As the director of the film, Seyi Shay, who plays the lead character, Lara Giwa, and Vector, who plays her love interest, Sal, they also have musical backgrounds, both are great music stars. Other cast members in the music industry include DJ Xclusive (who plays Jide) and Toni Tones (who plays Trish).
"It's great to see how this mix of movies and music has developed tonight, all the brilliance shown not only by the cast members of the music, but also by the traditional members of the Nollywood cast, who really made this experience out nice". said Vector.
Lara and the Beat also has an original soundtrack produced by the music producer Tee Y Mix, with an important contribution from the Universal Music Group team in Nigeria.
Lara and the Beat, produced by Tolu Olusoga, stars the award-winning heavyweights Nollywood Somkele Iyamah, Chioma Akpotha, Chinedu Ikedieze, Manuel Bimbo, Wale Ojo, Shaffy Bello, Uche Jombo, Lala Akindoju and Saidi Balogun. Other members of the cast include Deyemi Okanlawon, Sharon Ooja, Demola Adedoyin, Storms Folu, Anne Icha, Akan Nnani, Dara Egerton Shyngle, Bollylomo, David Jones David, Cookies, Keira Hewatch, Patrick Oke and Demi Banwo.
With such an elaborate list of actors, the diversity of themes explored and an impeccable creative production team, Lara and the rhythm have all the characteristics of a wonderful cinematic experience.
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According to Biola Alabi, executive producer of Lara and the Beat, "What you've seen here tonight is the result of many months of hard work and creative collaborations with talented professionals in the industry.
Biola Alabi Media is committed to telling our rich African stories and sharing them with the rest of the world. I'm proud of what we've created with Lara and The Beat, and with the reception we've seen here today, I'm sure everyone will enjoy it when it opens in theaters across the country starting on July 20. "
On why they partnered with Lara and The Beat, Mr. Ayo Subair, president of LIRS, said: "We have an important story to tell about our work in the state of Lagos, and we believe that Nollywood is a powerful vehicle to tell our Lara and The Beat had a brilliant story that fits very well with the message that we are trying to thank the people of the state of Lagos, so it made sense that we would partner with them on this project. "
Other partners for the film include: FIRS, Fidelity Bank, Dominos Pizza and Coldstone Creamery, M-Cash, Jumia, Kilimanjaro, Close-Up, Knorr, Studio 24, Nuli and Cruz Vodka.
Lara and the Beat is about the young and beautiful Giwa sisters trapped in the center of a financial scandal with the media empire of their parents. The sisters are forced to leave their privileged bubble and must learn to build their own future and save their family's past. The film also tells a love story between Lara and Sal (a.k.a The Beat), which helps you find your voice and reactivates your musical journey. It's a movie about loss, love, music ... and a dream.
The film will be distributed by FilmOne and will be available in theaters across the country as of July 20, 2018. FilmOne Distribution's chief financial officer and director of operations, Moses Babatope, said: "This is another brilliant production by the Biola team. Alabi Media, and we are delighted to be part of that, we are optimistic that it will be a delight to see the cinema. "
Personally, I expected this movie from the first time I saw it.
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